Read e-book online Brandraising: How Nonprofits Raise Visibility and Money PDF

By Sarah Durham

within the present financial system, nonprofits have to concentrate on how you can stick out from the group, win charitable cash, and live on the downturn. powerful, mission-focused communications may also help businesses construct powerful identities, heightened reputations, and elevated fundraising potential. Brandraising outlines a mission-driven method of communications and advertising, in particular designed to spice up fundraising efforts. This booklet offers instruments and information for nonprofits looking to rework their communications and advertising via shrewdpermanent positioning, branding, campaigns, and fabrics that leverage stable technique and nice artistic, with a distinct specialize in the intersection of communications and fundraising.

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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Sarah Durham

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