Building Donor Loyalty: The Fundraiser's Guide to Increasing - download pdf or read online

By Adrian Sargeant,Elaine Jay

Building Donor Loyalty is a hands-on consultant written for pro fundraisers that outlines the criteria that force donor retention, explains how you can preserve donors devoted to a company, and provides feedback for constructing donor price over the years. it really is in keeping with information drawn from a examine application which integrated greater than 20,000 nonprofit companies and was once funded by means of the Aspen starting place and the Indiana Fund throughout the heart on Philanthropy at Indiana college. Building Donor Loyalty includes a number of illustrative case stories that show the facility of potent donor retention recommendations and obviously explains all of the elements that may construct donor retention. It contains instruments and methods that experience confirmed winning while starting to be long term relationships with donors and provides sensible suggestion for fundraisers who are looking to combine this data into their very own considering, making plans, and practice.

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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value by Adrian Sargeant,Elaine Jay


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